At 77leo, privacy isn't just a page in the footer — it's a responsibility we take seriously throughout the entire platform. Here you'll find a clear explanation of how we collect, use, and protect your personal data, in full compliance with the LGPD.
A summary of what you need to know before reading the full policy
All communication between your device and 77leo's servers is protected by 256-bit SSL encryption — the same standard used by Nubank, Itaú, and Bradesco. This means your registration data, passwords, Pix payment information, and betting history never travel in plain text. Any interception would yield nothing but unreadable data without the decryption key.
77leo does not sell, rent, or share users' personal data with third parties for marketing, targeted advertising, or any other commercial purpose. Data is shared exclusively with the operational partners needed to deliver the service — payment processors, identity verification partners, and game providers — all of whom are bound by contractual confidentiality obligations.
77leo respects all rights provided under the LGPD: access, correction, portability, deletion, and withdrawal of consent. To exercise any of these rights, simply send an email to support@77leo.net with the subject line "LGPD Rights". We respond within 15 business days. No lawyer or complex forms required — a straightforward email is all it takes.
Data collected by 77leo is stored only for as long as necessary for the purposes described in this Policy and to meet legal obligations. Financial transaction data — deposits via Pix, boleto, and card — is retained for the minimum period required by tax and anti-money laundering legislation. After that period, data is deleted in a secure and irreversible manner.
77leo uses strictly necessary cookies to keep the platform running (authentication, language preferences, game session) and analytical cookies to understand how users navigate the site. We do not use cross-site tracking cookies or share browsing behavior data with advertising networks. You can manage your cookie preferences at any time through the account dashboard.
77leo only sends promotional emails, bonus notifications, and marketing messages if you have given explicit consent during registration or in your account settings. Unsubscribing from any mailing list takes a single click — via the footer of any email or directly in your 77leo account settings, with no need to contact support.
This Privacy Policy describes how 77leo collects, stores, uses, and protects the personal data of platform users, in compliance with the Lei Geral de Proteção de Dados (LGPD — Law No. 13.709/2018) and other applicable legislation in Brazil. By creating an account or using any 77leo service — Sports Betting, poker, live casino, slots, crash games, or e-sports — you confirm that you have read and understood this Policy.
Our users' privacy is a genuine priority at 77leo — not a compliance checkbox that exists solely to meet legal requirements. Every decision about data collection and use was guided by one straightforward question: is this truly necessary to provide the service to the player, or are we collecting more than we need?
This approach has resulted in a leaner data policy than the industry standard. 77leo does not collect behavioral data to sell to advertisers, does not build user profiles for third parties, and does not use your browsing information outside the context of the platform. What we collect is what you need to place bets on the Brasileirão, play poker, withdraw via Pix, and receive support — nothing more.
This Policy applies to all services provided by 77leo, including the website at 77leo.net, the mobile version for smartphones and tablets, and any communications sent by email or platform notification.
For the purposes of the LGPD, 77leo acts as personal data controller of its users, and is responsible for decisions regarding which data is collected, for what purpose, and how it is processed.
For questions about this Privacy Policy, the exercise of data subject rights, or any inquiries regarding the processing of your personal data by 77leo, please reach out by email at support@77leo.net with the subject line "Privacy" or "LGPD Rights".
For formal requests to exercise your rights as a data subject (access, correction, portability, deletion), email support@77leo.net with the exact subject line "LGPD Rights — [your request type]". We respond within 15 calendar days as required by law.
During registration and use of 77leo, you provide the following data directly to the platform:
While you use the platform, 77leo automatically collects the following technical and behavioral data:
In some cases, 77leo may receive data from operational partners for specific purposes:
| Data Category | Examples | Collected at |
|---|---|---|
| Identification | Full name, CPF, date of birth | Registration |
| Contact | Email, mobile number | Registration |
| Documents (KYC) | National ID/Driver's License, selfie | Identity Verification |
| Financial | Pix key, card token | First deposit |
| Technical | IP address, browser, device | Each access |
| Behavior | Bets placed, games accessed | Continued use |
77leo uses the data collected exclusively for the following purposes:
All personal data processing carried out by 77leo has a legal basis under the LGPD. The table below shows which legal bases apply to each type of processing:
| Processing Purpose | Legal Basis (LGPD) |
|---|---|
| Account creation and management | Contract performance (Art. 7, V) |
| Processing of Pix deposits and withdrawals | Contract performance (Art. 7, V) |
| Identity verification (KYC) | Legal obligation (Art. 7, II) |
| Anti-money laundering | Legal obligation (Art. 7, II) |
| Promotional and bonus communications | Consent (Art. 7, I) |
| Behavioral analysis for platform improvement | Legitimate interest (Art. 7, IX) |
| Fraud detection and account protection | Legitimate interest (Art. 7, IX) |
| Responsible Gambling Communications | Legitimate interest / Legal obligation |
Consent given at registration for marketing communications may be withdrawn at any time, at no cost and without explanation. Withdrawal does not affect any other 77leo service — your account, bets, and withdrawals continue to work normally.
77leo shares personal data only with the following categories of partners, under contractual confidentiality and security obligations:
77leo retains personal data only for as long as necessary for the purposes for which it was collected and to fulfill legal obligations. General retention periods are as follows:
Once the applicable retention periods expire, data is securely and irreversibly deleted or anonymized, where there is a legitimate interest in retaining the data for statistical purposes and where identification of the data subject is no longer possible.
Cookies are small text files stored on your device when you access the 77leo platform. They allow the platform to recognize your device on subsequent visits, keep your session active after login, and remember your usage preferences.
77leo does not use cross-site tracking cookies, third-party advertising pixels, device fingerprinting for advertising purposes, or any technology that enables tracking of user behavior outside the 77leo platform.
You can manage your cookie preferences in your 77leo account settings. Essential cookies cannot be disabled — they are required for login, betting, and withdrawals. All other cookies can be turned off without affecting the platform's core features.
77leo implements technical and organizational measures to protect users' personal data against unauthorized access, loss, alteration, or improper disclosure. Key measures in place include:
In the event of a security incident affecting your personal data, 77leo will take the measures required under the LGPD: notifying the National Data Protection Authority (ANPD) when required and informing affected users via their registered email address as promptly as possible.
The LGPD grants you, as a data subject, the following rights regarding the processing carried out by 77leo. All rights can be exercised free of charge by emailing support@77leo.net with the subject line "LGPD Rights":
Request a copy of all personal data 77leo holds about you — what data, for what purpose, and with whom it has been shared. 77leo provides the information in a readable format within 15 days.
If any information registered on 77leo is incorrect or outdated, you can request a correction. Details such as address, email, and phone number can also be updated directly in your account settings without needing to contact support.
Request the deletion of your personal data processed on the basis of consent. Data processed under a legal obligation — such as financial transaction records and KYC documents — cannot be deleted before the mandatory legal retention periods expire.
Request a copy of your personal data in a structured, machine-readable format (JSON or CSV) for transfer to another controller. Includes registration data, betting history, and 77leo platform usage data.
Withdraw at any time the consent given for marketing communications and promotions. Withdrawal does not affect how your 77leo account operates or the processing of data under other legal bases. It can be done via the unsubscribe link in any email or through your account settings.
Object to data processing based on legitimate interest when you believe your fundamental rights and freedoms override the legitimate interest invoked by 77leo. Each case will be assessed individually and responded to within 15 days.
All 77leo services are intended exclusively for users aged 18 and over. The platform does not intentionally collect personal data from anyone under 18. The identity verification (KYC) process is designed to identify and refuse the registration of minors.
If you believe a minor has created a 77leo account or had their data inadvertently collected, please contact us immediately at support@77leo.net. 77leo will take the necessary steps to close the account and delete the collected data as quickly as possible, in accordance with the LGPD and the Brazilian Child and Adolescent Statute (ECA).
77leo may update this Privacy Policy periodically to reflect changes in data processing practices, updates to Brazilian law, or new platform features. Significant changes will be communicated by email at least 15 days in advance. Minor or purely editorial changes may take effect without prior notice.
The current version is always the one available on this page, identified by the last updated date at the top of the document. We recommend reviewing this Policy periodically, especially after receiving an update notification. Continued use of 77leo after a new version takes effect constitutes acceptance of the changes made.
For any questions regarding this Privacy Policy, the exercise of your rights as a data subject, or security incidents, please contact 77leo through the channels below:
77leo has appointed a Data Protection Officer (DPO) responsible for ensuring LGPD compliance and serving as the communication channel with the National Data Protection Authority (ANPD). The DPO can be reached at the same email address above, with the subject line "DPO — 77leo".
You also have the right to file a complaint directly with the National Data Protection Authority (ANPD) if you believe your rights as a data subject have not been respected by 77leo. The ANPD website is the official channel for this type of complaint.
Common questions from our users about how we handle personal data
77leo offers responsible gambling tools accessible directly from your account dashboard: deposit limits, temporary self-exclusion, and permanent account closure. Learn more on our Responsible Gambling.
To exercise your rights as a data subject — access, correction, portability, deletion — send an email to support@77leo.net with the subject line "LGPD Rights". We respond within 15 calendar days, in Brazilian Portuguese.
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